Run like an independent.
Compete like a chain.

Chains compete on loyalty and personalized offers — now so can you. Insight manages your Altria promotions — the 2-pack deals, loyalty offers, and Loyalty Personalization+ — through the back office and Pricer, then files your weekly scan data reporting for you. Altria Tier 2 today — Altria Tier 4 Personalization+ rolling out now.

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The POS App

Fast. Reliable. Automatic.

The lane is where a tobacco store lives or dies. The POS App rings fast, prices right, and applies every deal itself — here's a Marlboro sale with multipack buydown, loyalty dollar off and P+ offer, all added automatically. The cashier scanned an item; the system did the rest.

A single Marlboro line on the Insight POS sale screen with three discounts applied automatically — MARL MP DISC −$0.50 (multipack), MARL LYL −$1.80 (loyalty), and P+ Promotion −$0.50 — plus cash and credit prices shown
Fast
Instant ID-scanned age verification, one-touch tender, and lightning-fast integrated card processing — the lane keeps moving even when the counter's three deep.
Reliable
Runs 100% offline — full selling, age verification, and receipts with zero internet. An outage doesn't close your store; the lane never goes dark.
Automatic
Multipack, loyalty, and P+ discounts apply themselves the moment the item rings. Nothing for the cashier to remember, nothing to key.
Promotion Management & Reporting

We manage the promotions.
We report them clean.

You set the deals once and they apply themselves at the register; we file your scan data every week — clean, on time, and accurate. Clean data is the whole game: you get paid in full, on schedule, with none of the flag-and-resubmit runaround that costs you both time and money.

  • Promotions, managed
    Buydowns, multipacks, and loyalty offers — set once in the back office and applied automatically at the lane. Tobacco promos live side-by-side with your own store campaigns: 2 for $2.99 soda, buy 2 chips get one free.
  • No flags, no resubmits
    Submit bad data — missing fields, wrong numbers — and Altria flags it, emails you the complaint, and holds your rebate until you fix it and resend. Ours goes in clean, so that loop never starts: the money lands on time and you never lose an afternoon to a rejected file.
Audit your rebate check

Every discount you gave —
so you can audit the check.

Your scan data goes to Altria; the rebate comes back. This report is how you audit it — it lays out every manufacturer discount you rang, by promotion, by reward, in units and dollars, so the rebate you're owed is a number you can verify, not one you take on faith. Your own store promotions tally right beside it.

Sales: Promotion 05/01/2026 – 05/31/2026
Promotion Initiative Promotion Reward Qty Amount
Altria Scan Data
Copenhagen MultipackCOPEN MP16$22.75
Marlboro LoyaltyMARL CARTON LYL9$108.00
Marlboro LoyaltyMARL LYL255$605.00
Marlboro LoyaltyMARL PACK LYL26$62.50
Red Seal MultipackRED SEAL MP23$31.85
USSTC LoyaltyUSSTC LYL10$12.50
339$842.60
Store Promotions
Monaco 12oz2 FOR $573$95.58
73$95.58
Promotion Total412$938.18

An actual month — $842.60 in manufacturer discounts to reconcile against Altria's rebate, plus 73 units of your own 2-for-$5. Every line accounted for.

Pricer

The month's Altria promotions,
set in one screen.

InsightRS developed Pricer using Altria's price and promotion API as an early-access partner. Every monthly promotion pulls straight into your back office: buydowns, multipacks, loyalty allowances, and the exact items each one applies to. You set all the prices at once — and Pricer flags any you've set wrong before they cost you a rebate.

Pricer — Altria price and promotion data in the Insight back office
  • The cycle's promotions, pulled automatically
    Buydown, multi-pack, and loyalty allowances for the reporting period — straight from Altria's API, not copied off Altria's notoriously difficult website.
  • Set every price at once
    One screen lists every item in the product family. Apply the whole cycle's pricing in a single step instead of keying items one at a time.
  • It catches the prices you set wrong
    Drop below the non-promoted eligible price and Pricer flags it on the spot — so you stay compliant and never forfeit the allowance.
Inventory · Ordering · Receiving

Count it, order it, receive it.

Tobacco inventory isn't simple — cartons break to packs, packs to singles. From the shelf count to the reorder to the truck at the back door, every unit stays exact.

  • ✓ RepackagingCarton → pack → single, exact shrinkage
  • ✓ Sales-based purchase adviceOrder what actually sold
  • ✓ EDI invoice importAuto-imported; cost changes flagged
  • ✓ Receive against the invoiceVariances flag before the driver leaves
  • ✓ Group change & power toolsReprice a department in seconds
  • ✓ Modifiable gridsSee and edit exactly what you need
The Insight customer web app — Altria multipack promotions (Copenhagen, Marlboro, NJOY, ON!) and a personalized 'P+ Promotions just for you' offer, surfaced on the shopper's phone.
Tier 4 = Loyalty + Personalization+

Keep your regulars coming back.
We run it for you.

We've run Altria's loyalty for our stores for years; Personalization+ is the new layer — targeted, manufacturer-funded offers to specific customers — and we're rolling it out now. We run all of it for you: those offers, and your own store promotions, reach customers two ways (a phone app they open without an app store, and a monthly email), and we handle Tier 4's new reporting on your behalf too. The chain's loyalty machine, without the chain's marketing department.

  • A web app in their pocket
    Personalized P+ offers and your store promotions on an app customers open from a link — no app store, no download. You own the channel and the customer.
  • A monthly email, sent for you
    Every enrolled customer gets a monthly email surfacing the deals, on a steady cadence we run for you. You don't write it; you don't send it.
  • The new reporting, handled
    Tier 4 adds reports the retailer has to submit. We file those for you too — the same clean-data discipline, so the offers keep flowing and nothing bounces back.

Run it. Grow it.

The proof is on both sides
of the counter.

Mitch working the counter at Kwik Shop of Swainsboro on Insight POS A happy operator behind the counter at Kwik Shop, on Insight POS
I'd been on Insight's V35 back office for years, running it on top of an old Verifone Ruby. Tim came down, we tore out the Ruby, put in Insight POS, and brought all our data right over — didn't lose a thing. The credit cards are so fast, it saves untold time. Simply fantastic.

— Mitch Kwik Shop of Swainsboro, GA

And it's not just Mitch behind the counter. His regulars keep coming back too — for the store, not the lowest price. That's the part no chain can copy.

New to scan data?

Too small for scan data?
There's no such thing.

If you've never run scan data — because the volume's low, or it looked like more trouble than it's worth — you're the operator Altria has been trying to reach for years. The money is real even at a small store, and you don't touch any of it: no Altria website, no tablet on the counter, no Saturday lost to a submission deadline. We enroll you, we file it every week, you cash the check.

  • We turn it on and run it
    Enrollment, the weekly submission, the watching — all ours. You never log into Altria's site or chase a deadline. It just runs in the background.
  • Even at low volume, it pays
    Scan data is found money on cartons and packs you're already selling. At a smaller store there's almost nothing to manage — and nothing to lose by switching it on.
  • For a vape shop, it's the bonus
    If cigarettes are a sideline, scan data isn't the headline — airtight age verification with an audit trail, flavor / nicotine / size variant inventory, and product-registry compliance are. All of that is built in. We turn scan data on while we're at it.
Tobacco scan data — common questions

Questions tobacco owners ask.

Does Insight POS support Altria scan data?
Yes — Insight is a certified Altria scan data provider, Tier 2 today and ranked among the top for data quality. Tier 4, with Personalization+ and the Altria Loyalty App, is rolling out now.
Do I get the scan data rebate, or does the POS company?
You do. The discounts ring at your register, we submit the scan data that proves them on your behalf, and the manufacturers — Altria and R.J. Reynolds — pay the rebate directly to you.
Does Insight submit the scan data automatically?
Yes. Submission runs automatically every week, straight from your POS to Circana (for R.J. Reynolds) and MSA (for Altria). You never log into a manufacturer site or chase a deadline.
What Altria tier is Insight POS?
Tier 2 today, ranked among Altria's certified providers at the top for data quality. Tier 4 is rolling out now — and Tier 4 is a full loyalty and identity stack, not something a pass-through integration can bolt on.
What is Pricer?
Pricer is a back-office tool Insight built on Altria's price and promotion API as an early-access partner. It pulls every buydown, multipack, and loyalty allowance for the cycle, mapped to the items you sell, so you set the whole cycle's pricing in one screen and stay compliant.
I've never run scan data — can a small store or vape shop start?
Yes. We enroll you and run the weekly submission for you — no Altria website, no tablet on the counter. The money is real even at low volume, and you don't touch the reporting.

See everything.
Buy it online.

Pricing, features, scan data details — all on the website. The way it should be.

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Or call us — (518) 633-4111. Cristal answers.