Tobacco Scan Data Reporting

The deal you can't offer
is the customer you lose.

Manufacturer-funded deals — multi-pack, loyalty, now Personalization Plus — only run if your store is on the scan data program. Off it, you can't provide the discount, and the customer buys it down the street. On it, every discount you give comes back: InsightRS submits the proof, Altria and R.J. Reynolds cut you the check. A certified provider for a decade — Tier 2 today, ranked among the top for data quality, with Tier 4 + the Loyalty App rolling out now.

Buy Tobacco & C-Store
The scan data program

A certified third-party provider,
ranked at the top.

Here's the whole chain. You ring the discount at the register; we file the scan data that proves it — to Circana for R.J. Reynolds, to MSA for Altria — and the manufacturers send the rebate straight to you. We file it clean, on time, automatically, every week. You never log into a manufacturer's site or chase a submission deadline.

And clean is the whole game. Submit bad data and the manufacturer flags it, emails you the complaint, and holds your money until you fix it and resend. Ours goes in clean, so that loop never starts — the rebate lands in full, on schedule, and you never lose an afternoon to a rejected file.

Tier 4 can't be bolted on. A pass-through integration tops out at Tier 3 — it moves the data and stops there.

Tier 4 means running the customer side too: identity, manufacturer-funded offers, the Loyalty App. That's a stack you build, not a feature you add. InsightRS runs all of it because InsightRS built all of it.
10 yrs
A certified scan data third-party provider for a decade — ranked among Altria's providers at the top for data quality. Tier 2 today; we submit on your behalf, automated for every qualifying sale, no manual reporting.
✓ Active Now
Tier 2
Certified today and ranked among the top for data quality. Automated submission to Circana and MSA.
Rolling out
Tier 4
Personalization Plus + the Altria Loyalty App. The highest certification available — InsightRS is rolling out now.
✓ Included
Automated
InsightRS submits to Circana and MSA on your behalf. You collect. You never touch the reporting process.
✓ 34 Years
Native
Built for tobacco and c-store operators since the early 1990s. This isn't adapted — it started here.
Audit your rebate check

Every discount you gave —
so you can audit the check.

Your scan data goes to Circana and MSA; the rebate comes back from the manufacturers. This report is how you audit it — it lays out every manufacturer discount you rang, by promotion, by reward, in units and dollars, so the rebate you're owed is a number you can verify, not one you take on faith. Your own store promotions tally right beside it.

Sales: Promotion 05/01/2026 – 05/31/2026
Promotion Initiative Promotion Reward Qty Amount
Altria Scan Data
Copenhagen MultipackCOPEN MP16$22.75
Marlboro LoyaltyMARL CARTON LYL9$108.00
Marlboro LoyaltyMARL LYL255$605.00
Marlboro LoyaltyMARL PACK LYL26$62.50
Red Seal MultipackRED SEAL MP23$31.85
USSTC LoyaltyUSSTC LYL10$12.50
339$842.60
Store Promotions
Monaco 12oz2 FOR $573$95.58
73$95.58
Promotion Total412$938.18

An actual month — $842.60 in manufacturer discounts to reconcile against the rebate, plus 73 units of your own 2-for-$5. Every line accounted for.

Pricer

We built Pricer on Altria's
own price & promotion API.

InsightRS developed Pricer using Altria's price and promotion API as an early-access partner — a direct line to the source, not a copy of the website everyone else fights with. Every buydown, multipack, and loyalty allowance for the cycle pulls in clean, mapped to the exact items it covers, so the full value you're owed shows up in the data you submit.

Pricer — Altria buydown, multi-pack, and loyalty allowances with the live pricing grid, inside the InsightRS back office
  • Straight from the source
    An early-access API partnership pulls every allowance directly from Altria — not retyped off the notoriously difficult website. What you price against is exactly what Altria published.
  • The full allowance, captured
    Buydown, multipack, and loyalty allowances land mapped to the items they cover, so every dollar you're owed lands in the submission — nothing left on the table.
  • Compliant by default
    Drop below the non-promoted eligible price and Pricer flags it on the spot — so you stay compliant, keep the allowance, and the rebate stays clean.

Collect what's yours.
See pricing online.

Scan data and Pricer are built into Insight POS. Pricing is on the website.

Buy Tobacco & C-Store Cloud Back Office

Or call us — (518) 633-4111. Cristal answers.