“Come in — We’re Open”: a chalkboard sign in a shop doorway in Smackover, Arkansas
About Insight Retail Software

Bringing retailers and their customers together
since 1992.

Timothy Rischbieter has been helping retailers since his first sale — a liquor store in Scotia, NY, in 1992. The job has been the same ever since: give independent operators the tools to run the store and bring their own customers through the door. Insight Retail Software — founded in 2000, run by Tim and Tina, no investors and no exit — is the third generation of that work: Inventory Control Center, then Retail Dynamics, now Insight.

1992
First sale — Scotia Wine and Liquor, Scotia NY
2000
Insight Retail Software founded — Tim and Tina
V4
First time both sides are ours — POS App and cloud
500+
Active sites — liquor, tobacco, c-store, specialty, petro
Tim Rischbieter, founder of Insight Retail Software
A Message from Tim

When you call Insight, you reach the people who built what you bought. That’s the whole idea.

We’re a small team — on purpose. Twelve people who write the software, design the hardware, and answer the phone, all from right here in the USA. We stay small because that’s all it takes to do this right: every feature in our system exists because an operator asked for it. When you have an idea, it doesn’t wait in line behind a thousand other customers — we build it.

Small doesn’t mean we can’t deliver. This little team put Insight POS into 60 stores in two months, and brought a 16-store chain and a 17-store chain live this year — all running beautifully. We stock the hardware here. Cristal ships same day, and if UPS doesn’t show, we drive the box to the facility ourselves. That’s not a policy — it’s just how we treat people who trust us.

So here’s what I’d ask: look closely. Compare the software, feature for feature. Compare the hardware — what it does and what it costs. Compare the support. Buy from a reseller or a bank and you’re a step removed from the people who actually make the product. Buy direct from us, and there’s no one in between.

Our software is better. Our hardware is better. Our support is better. Look closely — you’ll see it.

— Tim Rischbieter, Founder

5 stars on Google — see our reviews
How it started

26 years. Together, we roll.

Oscar's Liquor storefront sign, North Little Rock, Arkansas
Oscar's Liquor · North Little Rock, AR · customer since 1999

In October 1999, we sold a system to Oscar’s Liquor in North Little Rock, Arkansas. The owner, Mike Ibsen, didn’t want it drop-shipped — he wanted a technician on site for the installation. So Tim went.

At the time, Tina had been managing the bookkeeping for Mike Ibsen’s many companies for 12 years, including Oscar’s Liquor. When the manager of Oscar’s left, five years prior, Tina stepped in to help and ended up staying. That unexpected role gave her hands-on experience managing and operating a busy retail liquor store.

By the time the Datasym registers were up and running, so was something else. That May, Tim and Tina pointed a Ryder truck north toward upstate New York, and on July 8, 2000, got married. Still are. And she still says, “he’s a great salesman.”

The team

12 people. 500+ sites.

Part family. All team.

Tim can’t stand what’s happened to support. No one answers. There’s no number to call. You burn days chasing a callback from some giant company that never comes. His rule for this team is two words: do better.

So we do. When your store is slammed and the POS goes down, you don’t get a ticket number — you get a person who’s lived it. We’ve been up at 2 a.m. on a release that didn’t go smoothly, fielding the calls ourselves. We’ve stood on your side of the counter. That’s who picks up when you call.

CEO & Founder
Tim Rischbieter
Building retail POS software since 1992. First customer was a liquor store. Designed the RPi POS PC hardware, wrote the POS App, runs the company. The software is personal — every feature exists because an operator needed it.
CFO & Co-Founder
Tina Rischbieter
Running InsightRS alongside Tim since 2000. The financial and operational backbone of the company. The reason InsightRS has been profitable and independent for 26 years without outside capital.
Director of Product
Tony Tambe
Tony ran stores on InsightRS software for 12 years at Martin’s News — 24+ locations including Rockefeller Center, Grand Central Station, and the Amex Building. He joined InsightRS six years ago. Manages developers, tests software, writes specs, works with customers one on one. He knows what breaks because he lived it.
Head of Field Operations
Drew Rischbieter
Specializes in our Petro and C-Store solutions, with direct support of Verifone Commander and Gilbarco Passport. Leads the field team — when something needs installing or fixing on site, Drew is who goes.
Scan Data & Field Operations
Dustin Newport
Directly supports our Scan Data Services — the manufacturer scan-data reporting operators rely on. Part of the field operations team.
Customer Advocate
Cristal Crosby
Cristal answers the phone. Not a chatbot, not a ticket queue, not a callback system. A person who knows the product and the customers. The first point of contact for every operator who calls.
Legacy Systems & Inventory
Norm Rischbieter
Tim’s brother. Part-time, supporting legacy POS, inventory, and label design. Currently supporting Porfido’s Datasym ECR and Comm2000 — a 30-year customer converting to V4 today.
Lead Engineer
Arkaprova Majumder (Arka)
Senior full-stack developer and team coordinator. Strong in Angular, Electron, Node.js, Django, cloud infrastructure, system architecture, POS systems, hardware integrations, and project management. Often handles complex troubleshooting, deployment coordination, and overall technical direction.
Backend Engineer
Barno Chakraborty
Backend-focused developer with strong experience in APIs, databases, cloud services, integrations, reporting, and infrastructure-related work. Frequently works on performance improvements, data processing, system integrations, and backend business logic.
Frontend & UI
Samrat Panja (Sam)
Frontend/UI specialist with strong Angular and user experience skills. Handles complex UI development, reporting screens, responsive layouts, usability improvements, and customer-facing workflows. Very detail-oriented when it comes to presentation and user interaction.
Applications Engineer
Subhajit Kundu (Subho)
Backend and application developer with extensive experience in business logic, reporting, inventory workflows, API development, and data management. Known for handling challenging debugging tasks, feature enhancements, and system optimization work.
What we believe

Retail software built for
operators, not investors.

  • Radical transparency
    Every competitor asks you to book a demo before showing a price. A slick salesperson can make anything look good for 30 minutes. We show everything — features, pricing, technical detail — publicly. If our software is right for you, you'll know before you call us.
  • No investors. No exit.
    They're optimizing for an exit. We're optimizing for operators. Tim and Tina own this company and intend to keep it that way. That changes every decision we make.
  • Operator-driven depth
    Every feature in V4 exists because a real operator asked for it over 34 years of installs. Repackaging with exact shrinkage. Sales-based purchase advice. EDI invoice importing. This isn't a roadmap — it's already built, because the operators who needed it told us what to build.
  • Integrated, not captive
    Card processing is built into the register and processed on Fiserv — but you're never trapped. Prefer your own processor? Run a standalone terminal; dual pricing still works. We earn your business, we don't lock it up.
Insight POS complete system — VFD customer display showing dual pricing, branded touchscreen, cash drawer, receipt printer, and barcode scanner

Keep looking, or let's go!

You've met us and seen the proof. Features, hardware, and every price are right here — no demo, no sales call. Look as long as you like. When you're ready, we go.

Let's go Keep looking

Or call us — (518) 633-4111. Cristal answers.