34 years at the counter.
Still here.

The Modern Cash Register.™

One company. A complete solution.
Hardware, software, and payments — a retail point of sale, built and backed by us, for independent retailers.

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What kind of store do you run?

Liquor Store
Auto-receive every invoice · Margin alerts · True case-break counts · Works 100% offline · Built-in loyalty
Tobacco & C-Store
Altria Tier 4 rolling out · Rebate check audit · Auto-receive every invoice · Fully automatic promotions
Specialty Retail
Small grocery · Beauty supply · Sporting goods · Gift shops · Bait & tackle · Pet stores
Petro C-Store
Verifone Commander & Gilbarco Passport integration with V4 Cloud Back Office
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What every retailer needs from a POS

Run it. Grow it.

It's never been harder to be an independent retailer — chains and online pulling customers away, demand softening, margins thinning, and every other cost climbing. We'll help you do both.

Run your store
  • Save time
    Designed to make you efficient — the software does the busywork (invoices, ordering, price changes), so your people can help customers instead of fighting the system.
  • Protect your margin
    Watch cost the moment it lands, price for profit, catch shrinkage to the unit, and stay out of a fine. Stop the leaks.
  • Keep it running
    Built from the ground up to keep selling when the internet's down — the lane never stops. And the back office is in the cloud, so you run the store from anywhere.
Grow your store
  • Keep your customers — and win new ones
    Built-in loyalty, a customer app you own, scan-data offers, and online orders on your margin. Make them choose your store over the chain and the app.
  • Know what they want
    See what's actually selling — by brand, size, region, category — and keep it stocked, never over-ordered. Carry what your shoppers come for, and clear the dead stock tying up your cash.
The POS App

It runs like a cash register.
On purpose.

The whole sale on one screen — fast, direct, and out of your cashier's way. Watch it run, start to finish.

Insight POS sale screen — cigarettes, beer, dual pricing, one-touch buttons
Discounts apply automatically
No popups, no cashier input — the screen stays put.
Dual pricing, Visa-compliant
Cash and credit, both shown before they decide.
Keeps selling offline
The internet drops; the lane never does.
One-touch hot buttons
Your top sellers a single tap away — built for muscle memory.
Customer at the register
Loyalty, history, and fast cards on one screen.
Buy Go deeper into the POS

One platform. Four parts.

POS Workstation
Hardware we design + a register that runs like a register.
Cloud Back Office
Price book, inventory, reporting, EDI — from anywhere.
Insight Customers
Loyalty, the customer app, online orders on your margin.
Insight Payments
Card processing built in, on Fiserv — dual pricing.
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Why Insight

Everyone makes the pitch.
We're the only one who proves it.

The difference isn't what we say — it's what we'll put on the table.

  • We build the whole thing
    Hardware we design, the cloud, the software, the card processing — all ours, built to work together. No middleman, no finger-pointing — which is why support is one call, and there's no lock-in, ever.
  • 34 years — and the same customers
    Anyone can print a founding year. We've kept customers 30+ years who never left — a startup can't manufacture that.
  • We open the books
    Every feature and every price, right here — no demo, no sales call. The whole category hides behind a wall. We don't.
  • Built for operators, not investors
    Family-owned, no board to answer to. We build what operators ask for, and answer to you — not a quarterly number.

See everything.
Buy it online.

Pricing is on the website. No waiting for a quote. Just like anything else you buy online.

Buy Get started Explore the hardware

Or call us — (518) 633-4111. Cristal answers.